Golf is about staying in the here and now. We hear TOUR Players saying that all of the time. I was able to “stay in the moment or “I was really in the present today.” One way we accomplish that is by fully accepting the result of the shot at hand. We get so engrossed in the shot picturing our desired outcome but with the faith that we will be OK with the end result. What is the worst that can happen? We hit a bad shot. Do any of you feel that if you continue to play the game you will not hit bad shots? Accept your golf shots all of them with the same commitment. I challenge you the next time you are out to incorporate into your pre-shot routine that full acceptance of the shot, truly not caring about the outcome and see how much freer your swing becomes.

The best players in the world let it go! They swing with abandonment. If we can accept the result before we hit it we will start hitting more shots with freedom and abandonment. In the process we will have a lot more fun on the golf course.

Until next week, enjoy the walk!

What did we learn from the outcome? Grits, heart and determination win major championships.  After Keegan Bradley makes triple at 15 it appears he has missed an opportunity to win a major in his rookie season. But wait, those last four holes were murderers row. He proceeds to birdie 16 and 17 and make a beautiful par on 18. Jason Dufner had played so well all week in those last 4 holes but he hasn’t won a golf tournament not to mention a major championship. It’s never easy to win! Jason is a great player and he will win soon.  Jason made a poor swing, which produced a bogey and a 3 putt on #17 to produce his third bogey in a row. It opened the door for Keegan’s finish. He then went to the playoff and played 16-18 in 1 under par.

Again I ask what did we learn?  It’s how you respond in golf to adversity or something not going your way, which defines what type of player you are or will become. Any young players that want to play at the highest level must embrace that trait. Golf is about where our missed shots end up not where the good ones go. Everyone hits good shots but how well are our misses. Do we recover from a bad hole or swing?

It was refreshing to watch down the stretch the emotion and passion coming from Keegan. Here is a guy who was playing the Hooters Tour a few years ago. A twitter post made mention of that but added it’s not as fun as it sounds. I will second that comment and agree completely. Keegan is at the top of the golf world right now after a great rookie season. It is proving what a great training ground the Nationwide Tour has become.

Remember, adversity builds character and champions. Let’s take a page out of Keegan’s book next time we make a big number or a bad swing. Let’s stay in the game and know that anything can happen!

Until next week, enjoy the walk.

Towards the end of your warm up or practice session play the first few holes on the range.  Pick out the club you would hit off the first tee and go through your entire routine.  Wherever the shot goes and how you hit it imagine your second shot and the club you now would hit. Do the same for every shot and so-on.  Maybe you missed the green, I challenge you to pull out your wedge and hit a little pitch shot maybe over a bunker!  You get the picture; do this little exercise for a few holes.  The more you can use your imagination the more realistic and it will translate to better play when you get over to the first tee.

We spend a lot of time on the practice tee working on our swings.  We read books that tell us to focus on the target when we are on the course and to not think about our swings.  If we don’t practice on the practice tee hitting shots without mechanical thoughts, or just focusing on our target how can we expect to do that on the golf course?

I challenge you to a little experiment.  For the next 30 days implement what I am suggesting into your practice regimen and see if it improves your play.  Then the next 30 days go back to your old way of practicing and see which one improves your handicap and most importantly your enjoyment of the game.

Until next week, enjoy the walk!

Impact Master Partners with Arrive Golf Group for Sales in North America #1 training aid to lower golf scores by saving shots with perfect impact

JACKSONVILLE, FL. – (March 1, 2010) – Impact Master LLC, a manufacturer of golf training aids, has hired Arrive Golf Group to manage the company’s North American sales efforts for Impact Master, a teaching aid and wedge developed to improve proper impact position by 10-time PGA Tour Champion and Ryder Cup Member, Mark McCumber.

The Impact Master’s Train with It, Play With It™ TOUR quality wedge comes with a graphite extender that locks into place from the grip end of the club, to allow for proper IMPACT position by setting your hands and arms in the proper position for a descending strike. That, in turn, let’s you learn with ease how to achieve the proper clubface angle for your unique swing path every time and get the ball moving toward your target, with consistent loft and backspin. Following your training time, the extender can be easily removed and stored for use again later, while your wedge is now ready for game play.

With extensive experience in the sports retail industry, Arrive Golf Group will be responsible for growing Impact Master’s market share by increasing the amount of
national retailers and pro shops carrying the product, as well as, develop a robust marketing initiative that includes the development of the company’s website.

“We are enjoying a collaborative relationship with Arrive Golf Group and look forward to a long and prosperous union,” said James McCumber, President & CEO of Impact Master.

Dwight Hansen, President & CEO of Arrive Golf Group said “Impact Master’s training wedge is not only a quality wedge, but a training aid that encourages a golfer to actually hit real golf balls under real course conditions and obtain instant feedback as a result. Retail buyers will see the value in that for their customers.”

–
About Arrive Golf Group
Arrive Golf Group, LLC is a full service, professional sales management and marketing firm providing corporate clients with expertise in all aspects of developing, entering, and managing product introduction into the U.S. golf market. Headquartered in Dallas, Texas, AGG effectively assists companies’ hire, train and manage their sales force and evaluate marketing and communication strategies. For more information, visit www.arrivegolfgroup.com.

About Impact Master

Impact Master LLC is wholly owned by McCumber Golf, an organization based in Jacksonville, FL. Since its inception in 2005, inspiring growth of the game has been
a top priority of the company’s founder, 10X PGA TOUR Champion and Ryder Cup Member, Mark McCumber. He has made it his mission to find ways to properly train
golfers with lifelong skills for long lasting enjoyment of the game.

Media Contact:

Karen Covington
Arrive Golf Group
(619) 770-0464
kcovington@arrivegolfgroup.com

The Impact Master’s Train with It, Play With It™ TOUR quality wedge comes with a graphite extender that locks into place from the grip end of the club, to allow for proper IMPACT position by setting your hands and arms in the proper position for a descending strike.  That, in turn, let’s you learn with ease how to achieve the proper clubface angle for your unique swing path every time and get the ball moving toward your target, with consistent loft and backspin.  Following your training time, the extender can be easily removed and stored for use again later, while your wedge is now ready for game play.

With extensive experience in the sports retail industry, Arrive Golf Group will be responsible for growing Impact Master’s market share by increasing the amount of national retailers and pro shops carrying the product, as well as, develop a robust marketing initiative that includes the development of the company’s website.

“We are enjoying a collaborative relationship with Arrive Golf Group and look forward to a long and prosperous union,” said James McCumber, President & CEO of Impact Master. Dwight Hansen, President & CEO of Arrive Golf Group said “Impact Master’s training wedge is not only a quality wedge, but a training aid that encourages a golfer to actually hit real golf balls under real course conditions and obtain instant feedback as a result.  Retail buyers will see the value in that for their customers.”

–About Arrive Golf GroupArrive Golf Group, LLC is a full service, professional sales management and marketing firm providing corporate clients with expertise in all aspects of developing, entering, and managing product introduction into the U.S. golf market.  Headquartered in Dallas, Texas, AGG effectively assists companies’ hire, train and manage their sales force and evaluate marketing and communication strategies. For more information, visit www.arrivegolfgroup.com.

–About Impact MasterImpact Master LLC is wholly owned by McCumber Golf, an organization based in Jacksonville, FL.  Since its inception in 2005, inspiring growth of the game has been a top priority of the company’s founder, 10X PGA TOUR Champion and Ryder Cup Member, Mark McCumber.  He has made it his mission to find ways to properly train golfers with lifelong skills for long lasting enjoyment of the game.

Media Contact:

For wholesale inquires in the United States, please inquire by emailing us at  impact@arrivegolfgroup.com to receive pricing & packaging options. We pride ourselves in being a responsive and experienced account manager and will work with you to meet your business’s needs, whether it be a retail location, kiosk, online retailer or private organization.

Please provide us with:

- Your Name

- Company Information

- Best time to reach you

International Distribution

Impact Master, headquartered in the United States, does offer international distribution opportunities. Please inquire by emailing us at distribution@impactmaster.com with the following information:

- Name of company

- Contact information

- Country or region desired

- A brief description of your business

Thank you in advance for your interest. We will contact you immediately.